As a venue, casinos are designed to provide an experience that encourages people to gamble and play games of chance. Casinos offer many luxuries to their guests, including entertainment, top-notch hotels and spas, restaurants and other attractions, but at their core they are meant to make money from gambling activities.
The movie Casino is a compelling portrayal of greed, treachery and corruption. It reveals an intricate web of mob corruption with tendrils reaching politicians, the Teamsters union and even the Midwest mafia based out of Kansas City. Robert De Niro and Sharon Stone both give outstanding performances. While Ginger is a very unlikable character, we find ourselves rooting for her to get her comeuppance. De Niro’s Ace is a smart and honest mobster while Joe Pesci’s Nicky adds much tension to the film as his temper frequently leads him into poor decisions.
Casinos have a business goal of encouraging people to gamble and keep them playing as long as possible. This results in the most revenue for the casino. To achieve this, they create a manufactured blissful experience that includes lighting, music and scents to make players feel at home. They also entice big bettors with free spectacular entertainment and luxurious living quarters while lesser bettors are offered reduced-fare transportation, hotel rooms and food and drinks.
Aside from the gaming floor, casinos are often perfect venues for events and group business. They can host conferences, corporate retreats, weddings, family reunions and other large groups. In order to attract this type of business, casinos need to market themselves appropriately through targeted messaging and advertising strategies. This is where technology like Cvent’s Competitive Ads can help by putting casinos front and center for event planners searching for solutions in their area or sister markets.